Tonya moved to Indiana upon completing her PhD (Kellogg School of Management, Northwestern University) to join the faculty of the Mendoza College of Business, University of Notre Dame. She engages multiple research methods to study her research interests in consumer behavior related to gifting, money, family, identity, and culture. Her teaching responsibilities include Principles of Marketing for undergraduates and Brand Strategy for MBAs. Professor Bradford holds an undergraduate degree from Northwestern University and an MBA from the Kellogg School of Management, Northwestern University. Her corporate experience includes staff, management and consulting experiences across the financial services industry in the United States, UK, South Africa and various countries in Europe.